
Technology moves fast. The organizations that win are the ones that move with it without losing what makes them work in the first place. At FifthVantage we help leaders close the gap between what they invest in technology and what they actually get back from it, bringing the experience of people who have built at scale, led through transformation, and seen what separates organizations that thrive from ones that stall.
We help our clients navigate the technology shifts that matter most right now, from AI transformation and cloud-native architecture to data strategy and digital engineering. Our starting point is always the same: what are you trying to achieve as a business, and what is actually standing between you and that outcome. Everything we recommend follows from that conversation.
WHAT WE’VE HELPED OUR CLIENTS ACHIEVE
Results matter more than promises. Here is what organizations have accomplished working with FifthVantage:
- 100% application availability achieved in a matter of months
- On-premise software transformed to a multi-tenant SaaS delivery model in less than 12 months
- AWS Cloud Services implemented in 30% less time than projected
- API strategy and design completed in 40% less time
- Engineering processes redesigned to deliver up to 3x more output from existing technical teams
- Streaming analytics capabilities, APIs, and external security model improved in 50% less time
- AI adoption roadmap developed and prioritized for enterprise client in 3 days
- Employee productivity improved by 40% through targeted AI investments within existing workflows
- Successful acquisitions supported from $10 million to $1.2 billion
Our Services
We help our clients benefit from the defining technology shifts of this moment, including AI transformation, cloud-native architecture, data strategy, and digital engineering, bringing the experience of people who have built these systems from the ground up at Amazon, Microsoft, and Rackspace.
Our team brings over 30 years of experience across cloud computing, SaaS, infrastructure, AI, and e-commerce at the enterprise, mid-market, and startup level. We are former software executives from Amazon, Microsoft, and Rackspace who have built products from scratch, scaled them to billions in revenue, modernized and grown software businesses for large successful exits, and performed technical due diligence on acquisitions ranging from tens of millions to over a billion dollars. We know what good looks like because we have built it.
We’re former software executives from Amazon, Microsoft, and Rackspace. We’ve created new software products and scaled them to billions of dollars in revenue. We’ve modernized and grown software products for large successful exits. We’ve performed the technical due diligence to acquire software companies ranging from 10s of millions to billions of dollars.
We have the knowledge, skills, and experience to help you get where you want to go.
YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
Here are some of the questions we help leaders work through:
- How do we close the gap between what we are spending on AI and what we are actually getting back from it?
- How do we know if our organization is genuinely ready for AI or just buying tools?
- How do we move fast on AI and emerging technology without disrupting what is already working?
- How do we adopt new technology quickly without leaving our people behind?
- What technology investments do we need to make to achieve double or triple digit growth reliably?
- How do we get 25 percent or more faster time to market, higher value, and lower costs within our product ecosystem?
- How do we efficiently transform our on-premise application to a cloud-based solution while maintaining performance and reliability?
- When considering a technology or product acquisition, what specific technical capabilities and people skills do we need to assess to protect our investment?
- How do we optimize our software architecture and teams so that legacy systems can continue to support our growth goals without holding us back?
We have a clear point of view on what works and what does not, built from 30 years of doing this work, not just advising on it. We ask the questions that cut to the core of a problem, tell you honestly what we see, and help you build a plan that holds up when it meets reality.
Our team brings together strategists and engineers who have operated at the frontier of technology across Amazon, Microsoft, and Rackspace. We work globally with organizations that want real answers and a clear path forward, not a framework and a deck.
Technology transformation is not a destination. It is a continuous capability. We have built it, led it, and helped hundreds of organizations achieve it. If you are ready to close the gap between where you are and where you want to be, we are ready to help.
MEET MATT DOMO

MEET MATT DOMO
Matt Domo helps leaders build organizations where everyone wins. His work sits at the intersection of strategy, technology, and the human side of transformation, and it is grounded in something most advisors cannot claim: he helped build the infrastructure the current moment runs on.
As GM of Amazon SimpleDB, AWS’s first database service, Matt was at the center of cloud computing’s formative years. That experience gives him a builder’s read on where technology creates real value and where it produces noise, a distinction that matters when organizations are being asked to move fast on AI and digital transformation without a clear line of sight to results. Today he advises executives on closing the gap between what they invest in technology and what they actually get back from it, drawing on a proprietary assessment of more than 200 organizations.
That work is the foundation of his bestselling book Everybody Wins, his role as Chairman of the Space Force Association, and his advisory work with Fortune 500 leadership teams, boards, and international institutions including the United Nations. As CEO of FifthVantage, Matt brings the same builder’s rigor to every client engagement: clear thinking, hard-won experience, and an unwillingness to confuse activity with results.
Matt lives in Austin, Texas, with his wife and two sons. He is a devoted Ohio State football fan, a serious barbecue enthusiast, and rarely without music playing.
Matt is an accomplished technology executive with over 20 years of experience in cloud computing, SAAS applications, infrastructure solutions, and e-commerce at the enterprise, mid-market, and startup level. As one of the founders of Amazon Web Services, he’s a pioneer in the cloud computing space. He has created nine cutting-edge cloud products and seven e-commerce website solutions that generated over $2 billion in revenue for Amazon, Microsoft, and Rackspace.
As a business leader, Matt is a visionary. He can decipher core components of a complex problem to deliver a compelling, impactful solution. He places a premium on building trust with his business partners. With a customer-centric focus, Matt and FifthVantage are committed to providing innovative solutions and action plans that outpace competitors.
WORLD-CLASS PARTNERS
These leaders have built world-class products from the ground up for Microsoft, Amazon, and others using our playbook, and can help you to avoid pitfalls and optimize your team and software technology for success.
Jamie Marra
Partner
Background
History of interpreting and translating technology vision into multi-year strategies and architectural/development plans that support B2B and B2C software companies in scaling operations and attaining exponential growth. Known for spearheading large-scale software projects that drive significant change and high-growth turnarounds within Fortune-1000 companies, such as Amazon and Microsoft.
Track record of leading software development life cycle (SDLC) with success in driving team empowerment, building cross-functional collaboration and improving the development environment by bringing Agile transformation and implementing DevOps methods. Adept at visualizing and translating data sets and employing predictive data science models to provide actionable insights and analytics that empower business decision-making. Successful in managing global enterprise systems, cloud based infrastructures (SaaS, PaaS, laaS), networking/e-commerce platforms, and data science technologies. Strong problem-solver and critical thinker with strong business acumen and expertise in building teams (of 250+) and managing MMS budgets to steer transformative technology initiatives within fast-paced environments.
John Rossman
Partner
Former Amazon Executive
Responsible for the launching and scaling the merchant integration team and played a key role in launching and scaling the Amazon marketplace business, which is now over 50% of all units sold at Amazon.com. Also responsible for the enterprise services business with responsibilities for Toys R Us, Target.com, NBA.com and other great brands.
Media Analyst
Sought after expert commentary regarding Amazon as interviewed by New York Times, CNBC, Yahoo Finance, Bloomberg BBC, Geekwire and many others.
Author
Author of Think Like Amazon: 50 1/2 ideas to Become a Digital Leader Published by McGraw Hill. Order your copy today at Amazon HERE Author of The Amazon Way on loT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies. This is a must-read for business people wanting to understand how connected devices could impact their business and industry and who need to build a strategy and culture for lot. Author of The Amazon Way: Amazon’s 14 Leadership Principles In The Amazon Way, John introduces readers to the unique corporate culture of the world’s largest Internet retailer, with a focus on the fourteen leadership principles that have guided and shaped its decisions and its distinctive leadership culture-as only an insider could do.
WE ARE A CLIENT-CENTRIC CONSULTING FIRM
WE ARE A CLIENT-CENTRIC CONSULTING FIRM
We are passionate about solving real-world technology problems with creative, innovative strategies and plans that work. Our clients are ambitious organizations who want answers to their challenges. We’re committed to helping them find new ways of doing so through thoughtful consulting services tailored to every organization’s needs!
What matters most to us is what matters most to you, so we cultivate powerful relationships by providing solutions and advice unique to each client.

OUR WORK SPEAKS FOR ITSELF

Transform Your Business Today
FifthVantage will compound your existing technology capabilities with upgraded digital skills and help you achieve accelerated innovation and growth.





